The Full Story
Our brand story is inspired by countless personal journeys of embracing self-love and overcoming challenges like body dysmorphia. Alcor is more than just a couture brand; it's a movement that celebrates the beauty of self-acceptance. We recognize the struggles of those who feel pressure to conform to unrealistic ideals, often feeling disconnected from their own unique beauty. Our artwear is specifically crafted to celebrate individuality and embrace diversity, with designs inspired by organic shapes that reflect the natural uniqueness of the human body. Just like the wonders of nature, each piece of clothing showcases the beauty found in every curve and line. Join us on this transformative journey of self-discovery and empowerment. Let the stardust within you shine brightly. Alcor is here to remind you that you are both a living masterpiece and a work of art, unique and special just like the organic forms that inspire our designs.
Mission
​Alcor's mission is to encourage self-love and self-confidence to anybody struggling with body dysmorphic disorder with our works of art. We want to help women to understand their uniqueness and their inner connection to the nature. Because our belief is that everyone deserves to feel comfortable and confident in their own skin. Our products are wearable arts that promote a positive body image.
Vision
In ten years, I see Alcor being a leading brand in London and European market place making a difference to whom who have suffered from body dysmorphia. To sustainably empower individuals to express their unique style and body shapes through our designs. In ten years, I see Alcor being a leading brand in London and European market place making a difference to whom who have suffered from body dysmorphia. To sustainably empower individuals to express their unique style and body shapes through our designs.